Sirocco Fan is a Purpose-Driven Men's Lifestyle Brand.
We are a Canadian men’s lifestyle brand that specializes in unique and functional products characterized by bold colours and European inspired designs.
Our VISION is to change the way men feel about themselves through fashion and self-care. We believe that fashion, style and self-care are all about confidently expressing your self. We created Sirocco Fan to help men build confidence in themselves by designing and curating unique lifestyle products that stand out and elevate the way they look and feel. We also believe that our products and brand should create value for our customers therefore we are committed to producing premium products that are built to last but are also affordable.
Look Great. Feel Confident. Build Community.
BUILDING A BETTER BRAND
A big part of our ethos is that we are constantly evolving and becoming a better brand so that we can better serve our customers and community. We decided that being a purpose-driven brand, with strong values and a focus on impacting the communities around us is essential to us as a business. We wanted to give back and do our part in impacting as many people as we can through our platform with the resources we have. We launched our Sirocco Fan Listens initiative to help the most vulnerable members of our community and work towards a more confident and secure future.LEARN MORE
We look to continually grow to become more community and environmentally focused. Our products are produced in small batches to reduce waste and we are shifting our production and sourcing towards more environmentally friendly and sustainable practices and facilities.
Building a Better Brand
To help people feel great and more confident through style and personal care. We also believe it is our responsibility to help our community through education and community initiatives.
What we do:
We design and curate unique, premium men's lifestyle products in small batches that are fairly priced.
Small Run Batches
Abdul Ahmed, Ayaz Raja, and Lucas Anderson founded Sirocco Fan in 2016 as a passion project to change the landscape of the men's fashion and lifestyle market.
After working in the retail industry for a combined 15+ years, the three founders noticed the needs of the modern man were being ignored. While there were never many options for men, there was a significant gap in their hometown, Calgary. The outlets which existed offered few, extremely overpriced, options for the average buyer. It was at this time that the global economy had taken a turn for the worst, so the Sirocco Fan team dedicated themselves to providing more accessible options for men from all walks of life be it students or new graduates, or men looking to elevate their style.
GET TO KNOW THE TEAM BEHIND THE BRAND
Abdul Basit Ahmed
Founder & CEO
Founder & Creative Director
Founder & VP Operations
Founder & Chairman
"We started Sirocco Fan with the vision to cater to the niche in men’s accessories and lifestyle products. We all come from a styling or retail background and wanted to create a brand that caters to the needs of the modern man. Our goal was to be a one stop shop for men’s fashion and style. We wanted to provide the men of today options to complete or elevate their look and outfits which made them feel more confidence in their daily life. We also felt that the level of service in retail today was lacking. So we became obsessed and committed to providing unparalleled service and styling to our customers to remind them what true customer service feels like. We want every single person that engages with our brand to feel welcome and appreciated regardless if they make a purchase or not. We want to build relationships and leave long lasting impressions with all our interactions. Finally, we wanted EVERYONE to be able to be a part of our brand and our story so we made our products more accessible and available for our customers through reasonable pricing so that ANYONE would be able to express themselves through style."
- The Sirocco Fan Team
BEHIND THE NAME
The word Sirocco Fan in Italian means ‘NOW,’ or "in the moment."
European fashion and design has always been at the root of our brand philosophy. We want to be able to represent that in our brand name while also speaking to our commitment of staying on trend and current. Italy has always been in the forefront of the fashion world and the mecca for the latest and greatest trends so it was only fitting that we used an Italian word that encapsulates our identity as a brand.
We are current and modern, while being as distinct as possible within the ever changing global fashion landscape. We are fashion forward, trendy, and ambitious and aim to provide the men of today tools that will help them make their mark on society.